
π« Phase 1: Lift-Off (Months 1β3)
π― Goal: Establish identity, tools, and core membership.
β Key Actions:
- Clarify Empresoβs mission and four personas (Explorer, Builder, Connector, Guide)
- Launch:
- π Branded Website
- π Contact Hub CRM
- π§ βPath to Prosperityβ Quiz
- π₯ Animated Pitch Video
- Host weekly Wealthy Wednesday sessions
- Build Cohort 1 of Associates (10β25 members)
- Begin publishing community blog posts and wins
π Success Metrics:
- 100 leads captured
- 25 active associates onboarded
- 2+ services delivered per associate
- Website fully functional with lead capture
π© Phase 2: Root & Rise (Months 4β6)
π― Goal: Grow trust, content, and community engagement.
β Key Actions:
- Activate local + themed Telegram/WhatsApp groups
- Publish weekly: partner stories, guides, testimonials
- Launch Contributor Program (bloggers, hosts, mentors)
- Roll out bite-sized weekly trainings (5β15 mins)
- Launch engagement challenges:
- βHelp 5 People Find Clarityβ
- β30-Day Referral Challengeβ
π Success Metrics:
- 250+ total members
- 50 community content pieces published
- 50% community engagement rate
- First commissions distributed and celebrated
π§ Phase 3: Build & Earn (Months 7β9)
π― Goal: Empower decentralised growth & sustainable revenue.
β Key Actions:
- Introduce Β£100/month subscription for Associate Partners
- Expand services (estate planning, finance, protection)
- Launch co-branded kits: Powered by Empreso
- Create Partner Dashboards (referrals, earnings, leads)
- Open the Empreso Marketplace for service listings
- Appoint 5 regional or themed Mini-Hub Leaders
π Success Metrics:
- Β£5,000+ monthly recurring income
- 25+ services live in the Marketplace
- 50% of revenue generated by associates
- Leadership emerging from within the community
βͺοΈ Phase 4: Lead the Movement (Months 10β12)
π― Goal: Cement Empreso as a values-led ecosystem champion.
β Key Actions:
- Publish the Empreso Manifesto as a whitepaper
- Launch Empreso Voices Podcast or Show
- Host first In-Person Regional Summit
- Kickstart advocacy: policies for the self-employed
- Digital rewards:
- ποΈ Badges & milestones
- π§Ύ Certificates & verified credentials
- π βPartner of the Monthβ awards
π Success Metrics:
- 1,000+ total community members
- 250+ active paying users
- Training and onboarding led by senior partners
- Recognition as a community-driven alternative to corporate models
π§ Stay on Course with Clarity
π Book Your Clarity Review
π Take the Quiz
π Join Weekly Session
Read the Welcome to Empreso Network
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