🛫 Phase 1: Lift-Off (Months 1–3)
🎯 Goal: Establish identity, tools, and core membership.
✅ Key Actions:
- Clarify Empreso’s mission and four personas (Explorer, Builder, Connector, Guide)
- Launch:
- 🌐 Branded Website
- 📊 Contact Hub CRM
- 🧭 “Path to Prosperity” Quiz
- 🎥 Animated Pitch Video
- Host weekly Wealthy Wednesday sessions
- Build Cohort 1 of Associates (10–25 members)
- Begin publishing community blog posts and wins
📈 Success Metrics:
- 100 leads captured
- 25 active associates onboarded
- 2+ services delivered per associate
- Website fully functional with lead capture
🟩 Phase 2: Root & Rise (Months 4–6)
🎯 Goal: Grow trust, content, and community engagement.
✅ Key Actions:
- Activate local + themed Telegram/WhatsApp groups
- Publish weekly: partner stories, guides, testimonials
- Launch Contributor Program (bloggers, hosts, mentors)
- Roll out bite-sized weekly trainings (5–15 mins)
- Launch engagement challenges:
- “Help 5 People Find Clarity”
- “30-Day Referral Challenge”
📈 Success Metrics:
- 250+ total members
- 50 community content pieces published
- 50% community engagement rate
- First commissions distributed and celebrated
🟧 Phase 3: Build & Earn (Months 7–9)
🎯 Goal: Empower decentralised growth & sustainable revenue.
✅ Key Actions:
- Introduce £100/month subscription for Associate Partners
- Expand services (estate planning, finance, protection)
- Launch co-branded kits: Powered by Empreso
- Create Partner Dashboards (referrals, earnings, leads)
- Open the Empreso Marketplace for service listings
- Appoint 5 regional or themed Mini-Hub Leaders
📈 Success Metrics:
- £5,000+ monthly recurring income
- 25+ services live in the Marketplace
- 50% of revenue generated by associates
- Leadership emerging from within the community
⚪️ Phase 4: Lead the Movement (Months 10–12)
🎯 Goal: Cement Empreso as a values-led ecosystem champion.
✅ Key Actions:
- Publish the Empreso Manifesto as a whitepaper
- Launch Empreso Voices Podcast or Show
- Host first In-Person Regional Summit
- Kickstart advocacy: policies for the self-employed
- Digital rewards:
- 🎖️ Badges & milestones
- 🧾 Certificates & verified credentials
- 🏆 “Partner of the Month” awards
📈 Success Metrics:
- 1,000+ total community members
- 250+ active paying users
- Training and onboarding led by senior partners
- Recognition as a community-driven alternative to corporate models
🧭 Stay on Course with Clarity
👉 Book Your Clarity Review
👉 Take the Quiz
👉 Join Weekly Session
Read the Welcome to Empreso Network
About the Author
Alain Mbe is a UK-based property entrepreneur, mortgage advisor, and founder of Empreso—a purpose-led network that empowers individuals to build prosperity through property, finance, and protection. With 25+ years of experience and a passion for making complex matters simple, Alain blends financial insight with a commitment to social impact.
