The Power of a Statement of Intent: Your Secret Weapon for Progress

Why Intent Matters More Than Motivation? Create clarity, stay accountable, and make every hour count.

Motivation comes and goes. Intent creates clarity and structure. A well-crafted Statement of Intent (SOI) acts as your internal contract—aligning your time, energy, and actions with your goals.

Without a clear intent, your 10 hours a week can easily evaporate into distractions. With a SOI, those same 10 hours can deliver tangible progress and income.

What Is a Statement of Intent?

A Statement of Intent is a short, powerful declaration that answers these questions:

• What do I want to achieve in this period?
• Why does it matter to me?
• How will I ensure it gets done?

Think of it as your roadmap—defining focus, priorities, and accountability.

The Sweet Spot: Multi-Layered Statements of Intent

Your Statement of Intent should not be static. Life and business move fast, and so should your clarity. Create SOIs for different time horizons:

• 3-Year Statement: Your big picture goals.
• 1-Year Statement: Milestones for this year.
• Monthly Statement: Growth and learning objectives.
• Weekly Statement: The sweet spot for accountability and progress.
• Daily Statement: Quick alignment before starting work.

The 10-Hour Hypothesis

At Empreso, we believe every Associate Partner who invests 10 focused hours a week should expect to build a case worth £1,000 on average over time. That’s £100/hour in long-term value. This only happens when those 10 hours are intentionally allocated and tracked.

How to Craft Your Weekly Statement of Intent

Step 1: Reflect

• What is your main objective this week?
• What resources or support do you need?
• What obstacles could derail you?

Step 2: Commit

Time block your 10 hours. Use tools like Google Calendar or Notion. Break tasks into focus blocks (Pomodoro technique: 25 min work + 5 min break).

Step 3: Stay Present & Accountable

• Use Empreso’s Virtual Coworking Space.
• Post your SOI in the Accountability Group.
• Book a 10-min check-in with your partner.

Leverage AI to Draft Your SOI

Use ChatGPT or another AI tool to help you draft your SOI quickly. For example:

Prompt:
"Draft a weekly Statement of Intent for an Associate Partner who has 10 hours to grow their property and finance service business. Include priorities such as booking clarity calls, social media posting, and attending the Wednesday Wealthy Zoom meeting."

Sample Weekly Statement of Intent Template

Statement of Intent – [Week of DATE]

This week, I commit to investing 10 focused hours to grow my Empreso business. My core intent is to [main objective].

Key Outcomes:
- Book 3 Clarity Sessions
- Post 2 updates on LinkedIn
- Attend the Wealthy Wednesday session
- Follow up with 5 previous leads

Time Blocks:
Mon: 2 hours (Lead generation)
Wed: 2 hours (Networking & Zoom)
Thu: 3 hours (Follow-ups)
Fri: 3 hours (Client calls)

Focus Strategies:
- Pomodoro sprints
- Virtual coworking sessions
- Distraction-free environment

Why This Matters:
Achieving this keeps me on track to meet my monthly goal of [insert goal].

✅ Ready to Take Action?

Write your Weekly Statement of Intent today. Share it in the Empreso Accountability Chat and time block your 10 hours!

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