{"id":1225,"date":"2025-08-05T19:49:56","date_gmt":"2025-08-05T18:49:56","guid":{"rendered":"https:\/\/www.empreso.co.uk\/?p=1225"},"modified":"2025-08-08T17:44:48","modified_gmt":"2025-08-08T16:44:48","slug":"what-buyers-tenants-truly-want-in-2025-the-ultimate-property-wishlistand-how-savvy-investors-can-deliver-it","status":"publish","type":"post","link":"https:\/\/www.empreso.co.uk\/?p=1225","title":{"rendered":"What Buyers &amp; Tenants\u00a0Truly\u00a0Want in 2025: The Ultimate Property Wishlist(And How Savvy Investors Can Deliver It)"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.empreso.co.uk\/wp-content\/uploads\/2025\/06\/Untitled_design__19_-removebg-preview.png\" alt=\"\" class=\"wp-image-1287\" style=\"width:284px;height:auto\" srcset=\"https:\/\/www.empreso.co.uk\/wp-content\/uploads\/2025\/06\/Untitled_design__19_-removebg-preview.png 500w, https:\/\/www.empreso.co.uk\/wp-content\/uploads\/2025\/06\/Untitled_design__19_-removebg-preview-300x300.png 300w, https:\/\/www.empreso.co.uk\/wp-content\/uploads\/2025\/06\/Untitled_design__19_-removebg-preview-150x150.png 150w, https:\/\/www.empreso.co.uk\/wp-content\/uploads\/2025\/06\/Untitled_design__19_-removebg-preview-280x280.png 280w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p>The 2025 UK property market isn\u2019t just about bricks and mortar\u2014it\u2019s about&nbsp;<strong>lifestyle, flexibility, and emotional value<\/strong>. After analysing 2,000 surveys and 2025 trend reports, here\u2019s what today\u2019s buyers and tenants&nbsp;<em>actually<\/em>&nbsp;crave (spoiler: it\u2019s not granite countertops).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Buyers\u2019 #1 Desire: \u201cFuture-Proof\u201d Homes<\/strong><\/h3>\n\n\n\n<p><strong>What They Want:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>EPC A\/B ratings<\/strong>&nbsp;(67% prioritise this over square footage)<\/li>\n\n\n\n<li><strong>EV charging points<\/strong>&nbsp;(demand up 300% since 2023)<\/li>\n\n\n\n<li><strong>\u201cLifetime Homes\u201d<\/strong>&nbsp;(features like step-free access for ageing parents)<\/li>\n<\/ul>\n\n\n\n<p><strong>Data Point:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>82% of Gen Z buyers would pay&nbsp;<strong>5% more<\/strong>&nbsp;for a home that won\u2019t need retrofitting by 2030&nbsp;<em>(Knight Frank, 2025)<\/em>.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Empreso Tip:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Retrofit Victorian terraces with&nbsp;<strong>infrared panels<\/strong>&nbsp;(cheaper than heat pumps) and market as&nbsp;<em>\u201cNet Zero Ready\u201d<\/em>.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Tenants\u2019 2025 Non-Negotiables: Flexibility &amp; Tech<\/strong><\/h3>\n\n\n\n<p><strong>Top Demands:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>6-month break clauses<\/strong>&nbsp;(41% of renters insist on this)<\/li>\n\n\n\n<li><strong>Smart home bundles<\/strong>&nbsp;(keyless entry + ultrafast broadband included)<\/li>\n\n\n\n<li><strong>Pet-friendly leases<\/strong>&nbsp;(rentals allowing pets rent&nbsp;<strong>17% faster<\/strong>)<\/li>\n<\/ul>\n\n\n\n<p><strong>Shocking Stat:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>1 in 3 London tenants now prioritise&nbsp;<strong>good WiFi<\/strong>&nbsp;over transport links&nbsp;<em>(Rightmove, 2025)<\/em>.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Empreso Hack:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Partner with&nbsp;<strong>Giganet<\/strong>&nbsp;to offer tenants&nbsp;<strong>free 1Gbps broadband<\/strong>\u2014costs you \u00a330\/month but justifies 10% higher rent.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. The \u201cHidden\u201d Buyer Wish: Mortgage Rate Certainty<\/strong><\/h3>\n\n\n\n<p><strong>2025\u2019s Pain Point:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>58% of buyers fear&nbsp;<strong>future rate hikes<\/strong>&nbsp;more than high prices&nbsp;<em>(UK Finance)<\/em>.<\/li>\n<\/ul>\n\n\n\n<p><strong>What Sells:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Portable mortgages<\/strong>&nbsp;(let buyers keep your low-rate deal)<\/li>\n\n\n\n<li><strong>\u201cRent-to-Own\u201d options<\/strong>&nbsp;(e.g., 3% of rent converts to equity)<\/li>\n<\/ul>\n\n\n\n<p><strong>Case Study:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A Bristol developer sold&nbsp;<strong>50 flats in 3 weeks<\/strong>&nbsp;by offering&nbsp;*\u201c5-year rate caps\u201d*&nbsp;through Lloyds Bank.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Tenant Dark Horse Demand: Community Spaces<\/strong><\/h3>\n\n\n\n<p><strong>2025\u2019s Must-Haves:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Co-working lounges<\/strong>&nbsp;(hybrid work is permanent)<\/li>\n\n\n\n<li><strong>Amazon Hub lockers<\/strong>&nbsp;(65% of renters won\u2019t view without one)<\/li>\n\n\n\n<li><strong>On-site gyms<\/strong>&nbsp;(not luxury\u2014tenants save \u00a350+\/month on memberships)<\/li>\n<\/ul>\n\n\n\n<p><strong>Gen Z Quirk:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Buildings with&nbsp;<strong>TikTok-worthy rooftop gardens<\/strong>&nbsp;achieve&nbsp;<strong>92% occupancy<\/strong>&nbsp;vs. 73% for standard builds&nbsp;<em>(JLL, 2025)<\/em>.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. The Emotional Buyers Aren\u2019t Admitting (But You Should Sell)<\/strong><\/h3>\n\n\n\n<p><strong>Psychological Triggers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cBlank canvas\u201d potential<\/strong>&nbsp;(show AI renderings of loft conversion options)<\/li>\n\n\n\n<li><strong>\u201cSafety storytelling\u201d<\/strong>&nbsp;(lead with stats on low crime + NHS wait times)<\/li>\n\n\n\n<li><strong>\u201cInsta-address\u201d prestige<\/strong>&nbsp;(yes, postcodes still matter\u2014<em>\u201cSW11\u201d rents for 9% more than \u201cSW18\u201d<\/em>)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. What\u2019s&nbsp;<em>Out<\/em>&nbsp;in 2025<\/strong><\/h3>\n\n\n\n<p>\u274c Open-plan living (now \u201ctoo noisy\u201d for hybrid workers)<br>\u274c Buy-to-let mortgages requiring 40% deposits<br>\u274c Fixed 12-month tenancies<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Empreso 2025 Checklist<\/strong><\/h3>\n\n\n\n<p><strong>For Buyers:<\/strong><br>\u2714 Hunt for EPC A\/B + EV chargers<br>\u2714 Demand portable mortgages<br>\u2714 Negotiate using&nbsp;<strong>\u201cretrofit cost calculators\u201d<\/strong><\/p>\n\n\n\n<p><strong>For Landlords:<\/strong><br>\u2714 Install&nbsp;<strong>smart water shutoffs<\/strong>&nbsp;(cuts insurance by 15%)<br>\u2714 Offer&nbsp;<strong>6-month leases<\/strong>&nbsp;with pet clauses<br>\u2714 Create&nbsp;<strong>\u201cZoom-ready\u201d<\/strong>&nbsp;nooks in rentals<\/p>\n\n\n\n<p><strong>For Developers:<\/strong><br>\u2714 Build&nbsp;<strong>\u201chybrid homes\u201d<\/strong>&nbsp;(WFH spaces &gt; dining rooms)<br>\u2714 Partner with&nbsp;<strong>Vodafone<\/strong>&nbsp;for 5G boosts (marketing gold)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Final Thought<\/strong><\/h3>\n\n\n\n<p>2025\u2019s winners won\u2019t just sell properties\u2014they\u2019ll sell&nbsp;<strong>certainty, flexibility, and belonging<\/strong>. As one first-time buyer told us:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cI don\u2019t want a house. I want a launchpad.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Need Help Delivering This?<\/strong><br>[Book a 2025 Market Strategy Call &#8211; <a href=\"https:\/\/network.empreso.co\/chimene\">https:\/\/network.empreso.co\/chimene<\/a>] \u2013 We\u2019ll audit your portfolio for these trends.<\/p>\n\n\n\n<p><\/p>\n<div class=\"gsp_post_data\" data-post_type=\"post\" data-cat=\"empreso-network-insight,first-time-buyer,investment,mortgages,property-services,property-sourcing\" data-modified=\"120\" data-title=\"What Buyers &amp; Tenants\u00a0Truly\u00a0Want in 2025: The Ultimate Property Wishlist(And How Savvy Investors Can Deliver It)\" data-home=\"https:\/\/www.empreso.co.uk\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The 2025 UK property market isn\u2019t just about bricks and mortar\u2014it\u2019s about&nbsp;lifestyle, flexibility, and emotional value. After analysing 2,000 surveys and 2025 trend reports, here\u2019s what today\u2019s buyers and tenants&nbsp;actually&nbsp;crave (spoiler: it\u2019s not granite countertops). 1. Buyers\u2019 #1 Desire: \u201cFuture-Proof\u201d Homes What They Want: Data Point: 82% of Gen Z buyers would pay&nbsp;5% more&nbsp;for a [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,74,80,51,49,75],"tags":[48],"class_list":["post-1225","post","type-post","status-publish","format-standard","hentry","category-empreso-network-insight","category-first-time-buyer","category-investment","category-mortgages","category-property-services","category-property-sourcing","tag-empresonetwork-multipleincomestreams-referralearnings-sideincomestrategy-purposedrivenbusiness-incomeecosystem-digitalentrepreneur-growwithempreso-flexibleearnings-valuesbasedincome"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Buyers &amp; Tenants\u00a0Truly\u00a0Want in 2025: The Ultimate Property Wishlist(And How Savvy Investors Can Deliver It) - Empreso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.empreso.co.uk\/?p=1225\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Buyers &amp; Tenants\u00a0Truly\u00a0Want in 2025: The Ultimate Property Wishlist(And How Savvy Investors Can Deliver It) - Empreso\" \/>\n<meta property=\"og:description\" content=\"The 2025 UK property market isn\u2019t just about bricks and mortar\u2014it\u2019s about&nbsp;lifestyle, flexibility, and emotional value. After analysing 2,00\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.empreso.co.uk\/?p=1225\" \/>\n<meta property=\"og:site_name\" content=\"Empreso\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EmpresoNetwork\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-05T18:49:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T16:44:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.empreso.co.uk\/wp-content\/uploads\/2025\/06\/Untitled_design__19_-removebg-preview.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chimene C\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AlainMbe\" \/>\n<meta name=\"twitter:site\" content=\"@AlainMbe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chimene C\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.empreso.co.uk\\\/?p=1225#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.empreso.co.uk\\\/?p=1225\"},\"author\":{\"name\":\"Chimene C\",\"@id\":\"https:\\\/\\\/www.empreso.co.uk\\\/#\\\/schema\\\/person\\\/1de045c02eddbad996289e4e228e7762\"},\"headline\":\"What Buyers &amp; 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